Sunday, January 24, 2016

Toughts on the Joy Film (Film about Entrepreneurship)




Alert!!! Spoilers ahead, watch film first then come back to read my blog :)


In this film we see how the life of a young woman named Joy unfolds and how she deals against all odds to achieve what she always wanted "create products for everyone to see". 

When she was young she always made her own toys and inventions. She would show these to her mother, grandmother, and friends. They all had different opinions about what she was doing and what she should be doing. Her mother, due to her disappointment with her ex-husband decided to give up on life and just lay on the couch and watch tv. Her grandmother wanted her to grow as a strong woman and be industrious and get a husband and have a family. One of her friends told her that to make her fantasy paper world complete she needed a "prince". But to all these opinions, Joy had only one thing in mind. Joy just wanted to make things and give them to people so they could see them and use them. She consider it a special power to imagine her world without a "prince" just with her imagination and people to share her ideas with. 

Later on in the story we find out that as she grew up she did end up married and divorced with two children. As an adult she lost track of her industrious self. She ends up working at an airline front desk. But she continuously had dreams of how she should be getting back to building things or perish as a failed person. 

She decides to use her kid's crayons and papers to design a mop that would be re-washable and that your hands would not get dirty. She struggled first to convince her dad and his new girlfriend to invest money into her new product. When she finally did she had to find a way to sell her product. 

This part is the hardest thing to over come in my opinion. When no one believes in your product or gives you a chance to show them how useful it could be you get frustrated. As I have previously posted on my blog about our guest speaker Erik Hanberg, one of the most important things to do is find ways to ship your product or get it out there. From this film I learned another strategy that is available to us today. In the film, back then before the internet or before people had as much access to it as we do today, people had to go to a TV network to ask them if they would advertise they products. Today we have YouTube and Social Media where you can make a video of your product and post it on YouTube, Facebook and other places. I now understand how this may work and the benefits of it.  


To Read more about the Movie Vs. Real Story check the link

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