On Thursday January 27, 2016 we had the privilege to hear Brian Forth talk in
front of our class about his experience as an entrepreneur. Brian founded and
is the president of SiteCrafting Inc. since 1998 (18
years). Brian attributes many of his strengths to the experiences that prepared him
from an early age. He worked for Disney and from there he learned the ethics of
service and got businesses referrals.
Many of his experiences help to teach us a lesson. He says
that as a CEO you must always be present where the action is. Brian states that
the CEO "can not tell somebody to do something they would not do
themselves". He recognizes that new employees should be allowed to fail,
preferably early on so that they can learn from their mistakes pretty soon
without too many consequences.
He says one of the main things the CEO does is to motivate
others to believe in the company's mission and fully invest themselves in their
work because it makes a difference in the world. He personally like the
strategy of fully satisfying his customers to ensure they will come back or
recommend his company to others.
He says no plan survives, it always changes with all
factors that surround it. So the best thing one can do is embrace this change
and not ponder on it. He suggest to move forward without looking back and never
giving up as the best strategy to recover from failure or the unpredictability
of making tough decisions.
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